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Master of Agribusiness

Industry Analysis to Guide the Asset Strategy of the Human Nutrition and Health Premix Business of Company XYZ

Jamie Cooke, Niskayuna, NY, defended his thesis, “Industry Analysis to Guide the Asset Strategy of the Human Nutrition and Health Premix Business of Company XYZ“ on April 12, 2017. He works as the Strategic Sourcing Manager for Oldcastle Materials, Inc. Cooke graduated from Kansas State University in May 2017 with a Master of Agribusiness (MAB) degree.

Company XYZ is a global manufacturer of human nutrition and health (HNH) premixes. These custom nutritional premixes integrate functional ingredients from a comprehensive selection of vitamins, minerals, amino acids and nucleotides, and are primarily manufactured for business-to-business markets. With locations around the world, Company XYZ must evaluate what sites have the capacity to produce certain components of HNH premixes successfully. In his thesis, Cooke conducted a calculation of the market for herbs and botanicals used in the premixes, and provides elements such as an investigation of potential capacity constraints and production bottlenecks for Company XYZ.

“The purpose of this research is to provide insights for informing the asset strategy for the human nutrition and health premix business of Company XYZ focusing on the analysis of competitive forces and market drivers for the herbs and botanicals segment,” Cooke said.

Using a market analysis method, Cooke found that globally, seven sites have the appropriate facilities, equipment and supporting services to produce herb and botanical premixes. Specifically, he identified two sites in North America that hold the greatest potential for cost-efficient herb and botanical premix production.

Dr. Aleksan Shanoyan, Assistant Professor and Cooke’s thesis advisor, said, “Jamie’s thesis research was motivated by strategic management issues faced by his organization.  The insights generated through his research and analysis will contribute to his organization’s efforts in enhancing the supply chain efficiency and optimizing global asset footprint.”

The full thesis publication can be found online on Kansas State University’s Research Exchange at http://hdl.handle.net/2097/35401.